Mubnii Morshed

Resume

Over 10 years of research leadership across product, healthcare, and strategy.
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Work Experience

Oct 2024 – Nov 2025

Director, Ethnography

RBC · Toronto, ON

Led ethnography practice as player-coach, managing qualitative researchers and external vendors delivering research across Marketing, Cards, and Service Design.

Aug 2023 – Sept 2024

Director of Research

Multiplayer Studio · Toronto, ON

Built research practice from scratch, scaling team from 2 to 11 researchers and establishing workflows that scaled across healthcare and tech accounts.

Jun 2022 – Apr 2023

Staff Mixed-Methods Researcher

Dropbox · Remote

Helped adopt "Ease of Use" as a company KPI across Web and Mobile, leading strategic customer segmentation that shaped the 2023 product roadmap.

Dec 2019 – Apr 2022

Staff Researcher

Wealthsimple · Toronto, ON

Led foundational research for Trade and Invest unification, building a Jobs-to-be-Done framework adopted across Product, Design, and Marketing.

Mar 2018 – Sept 2019

Senior User Researcher

Collective Health · San Francisco, CA

Research lead for a B2B Client Portal overhaul, building 3 client archetypes and an ecosystem map adopted across Product, Design, and Engineering.

Feb 2015 – Jun 2017

Design Researcher & Strategist

Bridgeable · Toronto, ON

Service-design consultancy, healthcare vertical: co-creating digital prototypes with patients and clinicians.

Dec 2012 – Feb 2015

Community Researcher & Coordinator

Women's Health in Women's Hands CHC · Toronto, ON

Sole researcher on a community-based study with African, Caribbean, and Black women living with HIV: synthesized qualitative and quantitative data, authored the study report, and led stakeholder mapping across community partners under a participatory ethical framework.

Education

2010 – 2012

Master of Public Health, Global Health

Simon Fraser University
2005 – 2010

Bachelor of Science, Health Sciences

Simon Fraser University

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