Research on the systems people can't opt out of.
Over the last decade I've led research three ways: in-house at a fintech, inside a design agency, and as a consultant across healthcare, banking, robotics, and logistics. Some teams were small enough that I was the only researcher in the room. Others I scaled, from 2 researchers to 11.
I come in when something's shifting: a strategic repositioning, a research function that needs to scale, or a group of teams that haven't found shared language for what they're working on.
The through line is depth. I stay close to the research itself: I frame the questions, run the studies, and turn what I find into things teams keep using. A framework written into a team's briefs, research panels that outlived my engagement, a human-in-the-loop protocol (AI on the routine, a person on the judgment calls) that cut synthesis from weeks to hours.
How I got here
My Masters of Public Health (Global Health) is where I learned the foundations: how to run qualitative and quantitative research with people at scale, and what each one is actually good for. I put it into practice for the first time at a community health organization in downtown Toronto, on a participatory digital-storytelling project with women living with HIV. That was my first lesson in access: who research gets built for, and who it reaches.
From there I went to a service design agency, my crash course in design craft and how to collaborate closely with designers. Then to a health-tech startup in San Francisco scaling from 500 to 1,000 employees, where I was the second researcher and dedicated to the B2B product. That was the intersection where my community-health training met product research at scale.
The same pull toward access followed me into fintech, where alongside the product work I volunteered with a foundation helping modest-income families save for their children's education. A magazine profile covered that work and where it comes from.
The curiosity is the same; the landscape isn't. I'm still following it wherever the hard problems are, as the tools and possibilities keep shifting.
Let's connect.
Interested in working together? Get in touch.
LinkedIn · Toronto, ON